From a young age I was always attracted to the arts world. The need of creation always ran in my veins both in plastic arts and music. Being able to think in the realm of abstract and convert it into something is indeed unique and indescribable.

Sometimes ideas can take hours, days, months. Some other times seconds and you should always be available to capture that energy and convert it either graphic wise or music.

The thrill of getting something out of a blank canvas, an idea, a concept, a song, an abstract idea and convert it into something it’s what makes me blood pump.

Everything has its own language, its way of communicate and it is up to us to capture its essence.

I’ve been working in this two areas side by side for over 15 years now which includes working in a lot of places and meet totally different people/environments. From my experience the clearer your ideas are and the more accurate you are to communicate them to others, that will have a major role on the output of your work. In other words, communication is the key.

My experience as designer has been diversified. In my first professional experience, I had contact with the printing industry as well as designing for web. At the time we had to design “loading icons” in order to keep clients “hooked up” to our websites. From that time on, I realized that the market needs would always be dealing with someone who could be able to work in both fronts, print and web. Since then, the web evolved from v1.0 to v2.0 to v3.0…

Now more than ever, the clients, have the clear notion that more than communicate with their target audience, is the importance of their feedback and then work on that collected data to give customers what they want. In that sense, it brings the target audience closer to our clients, making the business world in nowadays a more personal experience than ever before.

And that’s exactly what I’ve been doing throughout my professional life, always listen to my clients, understand their needs and deliver my work as the most optimized solution.

From a young age I was always attracted to the arts world. The need of creation always ran in my veins both in plastic arts and music. Being able to think in the realm of abstract and convert it into something is indeed unique and indescribable.

Sometimes ideas can take hours, days, months. Some other times seconds and you should always be available to capture that energy and convert it either graphic wise or music.

The thrill of getting something out of a blank canvas, an idea, a concept, a song, an abstract idea and convert it into something it’s what makes me blood pump.

Everything has its own language, its way of communicate and it is up to us to capture its essence.

I’ve been working in this two areas side by side for over 15 years now which includes working in a lot of places and meet totally different people/environments. From my experience the clearer your ideas are and the more accurate you are to communicate them to others, that will have a major role on the output of your work. In other words, communication is the key.

My experience as designer has been diversified. In my first professional experience, I had contact with the printing industry as well as designing for web. At the time we had to design “loading icons” in order to keep clients “hooked up” to our websites. From that time on, I realized that the market needs would always be dealing with someone who could be able to work in both fronts, print and web. Since then, the web evolved from v1.0 to v2.0 to v3.0… Now more than ever, the clients, have the clear notion that more than communicate with their target audience, is the importance of their feedback and then work on that collected data to give customers what they want. In that sense, it brings the target audience closer to our clients, making the business world in nowadays a more personal experience than ever before.

And that’s exactly what I’ve been doing throughout my professional life, always listen to my clients, understand their needs and deliver my work as the most optimized solution.